Another Socrates question I like: "What else have you tried to deal with this?"
The assumption is that if it's an important enough problem, they've tried other solutions which failed. This is great because those other solutions are your competitors and now you know how to position against them. You also know that the problem is bad enough that they are willing to put resources against it.
Another Socrates question I like: "What else have you tried to deal with this?"
The assumption is that if it's an important enough problem, they've tried other solutions which failed. This is great because those other solutions are your competitors and now you know how to position against them. You also know that the problem is bad enough that they are willing to put resources against it.