Tom Kerwin
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical day when their to-do list is empty and their boss will cheer them on, as they dance with customers through sun-drenched fields …
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Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
Mar 4
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
Feb 24
A long overdue escape from Thoughtland
Tom Kerwin
Feb 15
Photo by Aditya Saxena on Unsplash Designers are always searching for that magic process that will get them the job of their dreams and cause perfect p…
Tom Kerwin
Dec 10, 2019
9 little lessons that made my workshops way better
Tom Kerwin
Jun 3, 2019
a.k.a. I love it when you tell me I'm wrong
Tom Kerwin
Feb 10, 2019
Debunking Myth #1 AKA putting the hype in hypothesis The very first A/B testing myth in last week's email was this: A/B testing is for validating hypot…
Tom Kerwin
Feb 9, 2019
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Tom Kerwin


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