Tom Kerwin
Introducing a simple intervention that helps you dodge sunk cost bias as you escape from zombie initiatives
Tom Kerwin
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I've been sitting for too long on this idea about Pivot Switches for Loopishness ...
Tom Kerwin
Sep 20
A council shares their plans to build a new block of flats in an estate. They ask the residents what they think. The residents say, "we don't want a ne…
Tom Kerwin
Aug 23
The ditch-or-double-down question, and a duck-based flight of fancy
Tom Kerwin
Aug 15
Detective Socrates shares his method for digging out underlying problems
Tom Kerwin
Jun 21
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical…
Tom Kerwin
Mar 8 1
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
Mar 4
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
Feb 24
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Tom Kerwin


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