Tom Kerwin
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Product Discovery, Experimentation and Design
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How to do Discovery and Delivery at the same time … with Pivot Triggers
Introducing a simple intervention that helps you dodge sunk cost bias as you escape from zombie initiatives
Tom Kerwin
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How much research is just enough research? How much is too much?
A graph that popped into my head when I couldn't sleep one night
Tom Kerwin
Dec 30, 2020
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I'd love to know what you make of this draft article
I've been sitting for too long on this idea about Pivot Switches for Loopishness ...
Tom Kerwin
Sep 20, 2020
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On Research Theatre
A council shares their plans to build a new block of flats in an estate. They ask the residents what they think. The residents say, "we don't want a ne…
Tom Kerwin
Aug 23, 2020
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A checklist for when you get stuck
The ditch-or-double-down question, and a duck-based flight of fancy
Tom Kerwin
Aug 15, 2020
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The thorny case of the solutionising colleague
Detective Socrates shares his method for digging out underlying problems
Tom Kerwin
Jun 21, 2020
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Getting started with user research is like getting started with a new game
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical…
Tom Kerwin
Mar 8, 2020
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How to hear what your users are trying to tell you
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
Mar 4, 2020
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Tom Kerwin
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