I've been sitting for too long on this idea about Pivot Switches for Loopishness ...
A council shares their plans to build a new block of flats in an estate. They ask the residents what they think. The residents say, "we don't want a ne…
Tom Kerwin
The ditch-or-double-down question, and a duck-based flight of fancy
Tom Kerwin
Detective Socrates shares his method for digging out underlying problems
Tom Kerwin
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical…
Tom Kerwin
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
A long overdue escape from Thoughtland
Tom Kerwin
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