Detective Socrates shares his method for digging out underlying problems
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical…
Tom Kerwin
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
A long overdue escape from Thoughtland
Tom Kerwin
Photo by Aditya Saxena on Unsplash Designers are always searching for that magic process that will get them the job of their dreams and cause perfect p…
Tom Kerwin
9 little lessons that made my workshops way better
Tom Kerwin
a.k.a. I love it when you tell me I'm wrong
Tom Kerwin
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