A lot of people I talk to about A/B Testing are confused about multivariate tests (MVTs). There are two big misconceptions floating around. One is that it’s just testing lots of variations at the same time. The other is that it’s about testing lots of little changes at the same time to see which combination works best.
Using Multivariate Testing to get to what matters
Using Multivariate Testing to get to what…
Using Multivariate Testing to get to what matters
A lot of people I talk to about A/B Testing are confused about multivariate tests (MVTs). There are two big misconceptions floating around. One is that it’s just testing lots of variations at the same time. The other is that it’s about testing lots of little changes at the same time to see which combination works best.