If you’ve ever read anything about product design or optimisation, you’ve seen people saying that we must form hypotheses and validate them. They’re nearly right. My beef is with the framing “validate” (OK, OK it’s also with the limiting way that most organisations treat hypotheses, but we’ll get to that later.)
Taking the hype out of hypotheses
Taking the hype out of hypotheses
Taking the hype out of hypotheses
If you’ve ever read anything about product design or optimisation, you’ve seen people saying that we must form hypotheses and validate them. They’re nearly right. My beef is with the framing “validate” (OK, OK it’s also with the limiting way that most organisations treat hypotheses, but we’ll get to that later.)