Focus your testing microscope (when is it better NOT to test?)
tomkerwin.substack.com
You wouldn’t use your microscope to bang in a nail. Well, don’t use statistical significance to stop your A/B tests either. I’m the first to say that if you can test, you probably should. However… You need these three things before you can test: enough revenue-generating events (around 1,000/month)
Focus your testing microscope (when is it better NOT to test?)
Focus your testing microscope (when is it…
Focus your testing microscope (when is it better NOT to test?)
You wouldn’t use your microscope to bang in a nail. Well, don’t use statistical significance to stop your A/B tests either. I’m the first to say that if you can test, you probably should. However… You need these three things before you can test: enough revenue-generating events (around 1,000/month)