Time sensitive! Set Your First Pivot Trigger
Pre-order my new instructional video – discount available today only
Hey!
Let me quickly tell you about an offer that’s available today.
👉 Grab your pre-order of Set Your First Pivot Trigger for just £25 today. (Going up to £35 tomorrow.)
Here’s the link: https://tomkerwin.gumroad.com/l/FirstPivotTrigger
Why today? April 4 is “Gumroad Day” – the company’s birthday. They celebrate by waiving their fee, and I was inspired to pass that saving on to you with this quick pre-sale.
What’s Set Your First Pivot Trigger?
Set Your First Pivot Trigger is an instructional video where I’ll walk you step-by-step through the details of figuring out your first Pivot Trigger, so that you can start better conversations and increase your strategic influence.
After setting hundreds of Pivot Triggers for teams and myself over the past 4 years, this video is where I’m sharing the tips, tricks and secrets I’ve learned along the way. What’s in the video will help you dodge the common pitfalls, untangle the common puzzles and get things going much faster.
Note: I’m still working on the video, but wanted to offer it on pre-sale to you. I aim to ship it on Monday 8th April.
This product is for you if:
You’re interested in the idea of doing discovery and delivery at the same time, but you haven’t yet figured out how best to get started
You want to waste less time shipping wrong or low quality things, but you can’t simply change your company to operate in the utopian “empowered” model promised by thought leaders
You want to share a plan with your boss that fits into how your company operates, that makes you look like you’re a capable professional who’s in control, AND that also enables you to adapt your plan to changing circumstances as you work.
You want to prioritise your teams’ work to rapidly reduce risk, creating alignment around what’s important and urgent.
You like the idea of an instructional video that walks you through all the steps of the process that works for most teams.
This product is NOT for you if:
You only want clean, neat metrics to work with. Pivot Triggers will likely send you off to look at the mess in the real world, and then to figure out new metrics that aren’t already in your dashboards.
You’ve settled on the way you experiment where you are, and everything needs to work that why. For example, some companies will only do A/B tests of incremental releases at massive scale. To make use of Pivot Triggers, you need to be able to experiment much more flexibly, so it’s not for everyone.
You’re very early stage and you’re currently researching what your audience might need in the first place. Pivot Triggers will be useful later, once you’ve settled on a particular idea. (But do get in touch if you’d like help with early stage research!)
You want to build what you want to build and you’re perfectly happy for your audience not to want it, or for it not to work. It’s absolutely fine to build what inspires you and see what happens. Just know that you can’t have your cake and eat it too!
You really only want to persuade others to commit to your idea. To use Pivot Triggers, you have to be able to let go of your idea. If you can’t, then be honest with yourself about that and just go for it.
Your questions answered:
Q. What are Pivot Triggers?
A. Since I shared the first article about doing discovery and delivery at the same time, hundreds of teams have used Pivot Triggers as a light-weight, low-risk way to start more productive conversations about work, quickly fix or kill ideas that aren’t working, and make their roadmap more adaptive to changing circumstances in the world.
Q. I’m not a pro with online white boarding tools, will I be able to do this?
A. Absolutely. My approach favours the use of sticky notes because they’re very fast and easy to shuffle around as you figure your situation out. I’ll be showing how to figure out pivot triggers using my preferred tool, Miro. But you can use any online tool you’re familiar with, or you can work with physical sticky notes, index cards or scraps of paper. You could also just sketch or write if that’s how you do your best thinking. I find writing doesn’t work for me, because I can’t see the big picture and the details all at once, and I don’t find it stress-free to delete chunks of writing. I encourage you to find the format that’s fastest for you to edit, play and figure things out.
Q. Will I get in trouble for doing Pivot Triggers?
A. Almost certainly not, but if you’re really worried then probably don’t risk it. I can say that many people have found that their boss is happy that they’re thinking strategically and starting pragmatic conversations about generating business results. When you show that you’re considering project risks and working in smart ways, it means your colleagues don’t feel they need to check in on you as much. However, the process also involves .
Q. Can I put Pivot Triggers into a slide deck?
Absolutely. You’ll end up with a list of 3-6 statements that can be made into bullet points and dropped into a slide, email or document. This is designed to fit in to how your company already works.
Q. What if I get the video and I still get stuck?
A. In the video, you’ll find a link to grab a 25-minute call with me where I’ll answer your specific questions and sort you out. A consulting call like this would normally cost hundreds … can’t say fairer than that!
Q. Actually, I have another question you didn’t answer, what can I do about that?
A. Hit reply and email me your question! I’ll answer as soon as I can, and add the information to the page.
Cheers,
Tom x