Tom Kerwin

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Focus your testing microscope (when is it better NOT to test?)

A/B Testing ain’t for settling your disagreements

Don’t send that survey! Here’s what to do instead

On being profitably wrong

Balancing Research and Action

Taking the hype out of hypotheses

Using Multivariate Testing to get to what matters

Crafting a User Experience is coding with the human brain as the operating system

5 steps to better debriefs with your user research observers

Four UX haiku (plus some others)

© 2023 Tom Kerwin
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