Much of what I do is design masochism. Bashing the designs I think are good against hard reality is a festival of cognitive dissonance. Just as no military plan survives first contact with the enemy, no design survives first contact with the user. From the one-on-one heartache of usability testing to the statistically significant traumas of split testing, each and every failure shows us that reality doesn’t give a flying fuck about what we
The masochistic joy of testing
The masochistic joy of testing
The masochistic joy of testing
Much of what I do is design masochism. Bashing the designs I think are good against hard reality is a festival of cognitive dissonance. Just as no military plan survives first contact with the enemy, no design survives first contact with the user. From the one-on-one heartache of usability testing to the statistically significant traumas of split testing, each and every failure shows us that reality doesn’t give a flying fuck about what we