Get to what matters with Multivariate Testing
Remember Myth 3? It was this: Multivariate Testing is for testing lots of changes at the same time to see which combination works best.
(Here are the first 4 myths, in case you’re keeping tabs.)
As with all the myths so far, this one is partly true, but it’s not the whole truth.
Find out out why multivariate tests are much, much more powerful than just finding combinations.
Using Multivariate Testing to get to what matters
It was a meaty one to write – I'd love to hear what you think.
P.S. WhatUsersDo did a nice write-up of last week's #uxchat: 35 TWEETS TO READ BEFORE YOU BEGIN MEASURING UX