I had some lovely discussions off the back of the last email and am planning another piece about why it's (mostly) wrong to test one small thing at a time.
In the meantime, a book recommendation – with a cheeky little launch offer.
About 9 years ago, I started working with Conversion Rate Experts.
This is the company who coined the term "Conversion Rate Optimisation" and they taught me a hell of a lot about how to make websites that win. It's very different from how most people approach website design.
At the time, the founders started talking about writing a book to share their methods.
Last week, they finally finished it – it's out!
I had the chance to read a pre-release copy and can confirm that — yes — they're giving away all their secrets.
And they've got a launch offer on where you can grab a Kindle copy for only £1.49 (I'm not sure how long it'll last).
P.S. If you need to know more...
Section 1 covers the value of CRO, for anyone that still needs to be convinced (it's not what many people believe it is).
Section 2 reveals all the techniques the team use to get a deep understanding of customers and to diagnose the problems with a website.
Section 3 gives you a boatload of ideas for "treatments" to tackle common diagnoses. The secrets of how to turn your site into a "water chute of customers"
Section 4 is a case study about a FinTech product. They've redesigned the website, the product app, and even the letters – not with a "big bang" approach like a lot of teams mistakenly take, but systematically and based on evidence.