A simple mantra for product builders

A simple mantra for product makers

We've seen too many products built like this:

"Let's build _this thing_ because it's quite easy!"

"Wait – does anyone want that?"

"We do! We want to build it!"

"Hmm research suggests we'd get better results by tackling this slightly harder problem."

"No, our one is easier – so it'll get results faster! Now can you usability test it on potential customers?"

"I literally can't find any potential customers. Are you sure you want to keep building this?"

"We built it! Why is nobody buying?"


And so I wanted to share Adrian Howard's little mantra from a presentation he made: https://youtu.be/B1wgGzO6SIg