Tom Kerwin
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How much research is just enough research? How much is too much?
A graph that popped into my head when I couldn't sleep one night
Tom Kerwin
Dec 30, 2020
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How to do Discovery and Delivery at the same time … with Pivot Triggers
Introducing a simple intervention that helps you dodge sunk cost bias as you escape from zombie initiatives
Tom Kerwin
Nov 17, 2020
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I'd love to know what you make of this draft article
I've been sitting for too long on this idea about Pivot Switches for Loopishness ...
Tom Kerwin
Sep 20, 2020
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On Research Theatre
A council shares their plans to build a new block of flats in an estate. They ask the residents what they think. The residents say, "we don't want a ne…
Tom Kerwin
Aug 23, 2020
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A checklist for when you get stuck
The ditch-or-double-down question, and a duck-based flight of fancy
Tom Kerwin
Aug 15, 2020
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The thorny case of the solutionising colleague
Detective Socrates shares his method for digging out underlying problems
Tom Kerwin
Jun 21, 2020
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Getting started with user research is like getting started with a new game
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical…
Tom Kerwin
Mar 8, 2020
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How to hear what your users are trying to tell you
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
Mar 4, 2020
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You're probably less user-centred than you think
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
Feb 24, 2020
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Why haven't I written in a long time?
A long overdue escape from Thoughtland
Tom Kerwin
Feb 15, 2020
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At last! The killer process for product designers
Photo by Aditya Saxena on Unsplash Designers are always searching for that magic process that will get them the job of their dreams and cause perfect p…
Tom Kerwin
Dec 10, 2019
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They groaned when they saw the meeting invite, but when the workshop started! ...
9 little lessons that made my workshops way better
Tom Kerwin
Jun 3, 2019
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