Tom Kerwin
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Detective Socrates shares his method for digging out underlying problems
Tom Kerwin
Jun 21
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical…
Tom Kerwin
Mar 8 1
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
Mar 4
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
Feb 24
A long overdue escape from Thoughtland
Tom Kerwin
Feb 15
Photo by Aditya Saxena on Unsplash Designers are always searching for that magic process that will get them the job of their dreams and cause perfect p…
Tom Kerwin
Dec 10, 2019
9 little lessons that made my workshops way better
Tom Kerwin
Jun 3, 2019
a.k.a. I love it when you tell me I'm wrong
Tom Kerwin
Feb 10, 2019
Hey gang, I had some lovely discussions off the back of the last email and am planning another piece about why it's (mostly) wrong to test one small th…
Tom Kerwin
Feb 8, 2019
Get to what matters with Multivariate Testing Hello! Remember Myth 3? It was this: Multivariate Testing is for testing lots of changes at the same time…
Tom Kerwin
Dec 10, 2018
A simple mantra for product makers We've seen too many products built like this: "Let's build _this thing_ because it's quite easy!" "Wait – does anyon…
Tom Kerwin
Dec 9, 2018
Workshops … they can be valuable melting pots of ideas and perspectives. They can also feel slower than pond water, with a purpose and results that are…
Tom Kerwin
Nov 11, 2018
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