Detective Socrates shares his method for digging out underlying problems
Tom Kerwin
Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical…
Tom Kerwin
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
A long overdue escape from Thoughtland
Tom Kerwin
Photo by Aditya Saxena on Unsplash Designers are always searching for that magic process that will get them the job of their dreams and cause perfect p…
Tom Kerwin
9 little lessons that made my workshops way better
Tom Kerwin
a.k.a. I love it when you tell me I'm wrong
Tom Kerwin
Hey gang, I had some lovely discussions off the back of the last email and am planning another piece about why it's (mostly) wrong to test one small th…
Tom Kerwin
Get to what matters with Multivariate Testing Hello! Remember Myth 3? It was this: Multivariate Testing is for testing lots of changes at the same time…
Tom Kerwin
A simple mantra for product makers We've seen too many products built like this: "Let's build _this thing_ because it's quite easy!" "Wait – does anyon…
Tom Kerwin
Workshops … they can be valuable melting pots of ideas and perspectives. They can also feel slower than pond water, with a purpose and results that are…
Tom Kerwin