Loads of people talk about doing user research one day. They moan about never having the time or the space to do it. As if there will come some magical day when their to-do list is empty and their boss will cheer them on, as they dance with customers through sun-drenched fields …
Are you making the biggest mistake in interpreting customer feedback?
Tom Kerwin
I mean it. You're probably less user-centred than you think. I know that’s a provocative thing to say. But I'm not saying you don't care about users. I…
Tom Kerwin
A long overdue escape from Thoughtland
Tom Kerwin
Photo by Aditya Saxena on Unsplash Designers are always searching for that magic process that will get them the job of their dreams and cause perfect p…
Tom Kerwin
9 little lessons that made my workshops way better
Tom Kerwin
a.k.a. I love it when you tell me I'm wrong
Tom Kerwin
Debunking Myth #1 AKA putting the hype in hypothesis The very first A/B testing myth in last week's email was this: A/B testing is for validating hypot…
Tom Kerwin
See all